Over time, this brand has managed to earn the appreciation and respect of lovers of good tobacco. Behind its foundation, at the end of the 19th century, is the Piedra family, from Asturias, who settled near Santa Clara, in the central part of the Remedios region. It was José Lamadrid Piedra who started the brand we know today.
José L. Piedra's cigarillos are made with tobacco from the Vuelta Arriba region.
